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The Power of Staging: Why Presentation Matters More Than Ever in Real Estate

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The Power of Staging: Why Presentation Matters More Than Ever in Real Estate

The real estate market has shifted. Homes are no longer flying off the market the first weekend
with multiple offers. As a result, Realtors are stepping up their marketing game and putting in
more effort to sell homes—exactly how real estate should work. However, the post-COVID real
estate frenzy left many agents spoiled by quick sales with minimal effort.


At Energy Realty, we’ve always maintained a high standard of professional marketing, including
staging and professional photography, even during the boom. Why? Because we believe that
every home deserves to be showcased at its absolute best, regardless of market conditions.


Does Staging Really Make a Difference?
Sellers often question the need for professional staging, especially when it comes with an upfront
cost. At Energy Realty, we alleviate that concern by including professional staging as part of our
marketing package—and the results speak for themselves.


80% Faster Sales: Staged homes sell significantly faster than non-staged ones.
20% Higher Prices: On average, staged homes command a higher selling price,
maximizing the seller’s profit.


Whether a home is vacant or occupied, every property can benefit from professional staging.
Think of it this way: you wouldn’t take professional photos of yourself without hair and makeup,
right? Staging is like putting the “hair and makeup” on your home, ensuring it looks its best for
photos and showings.


Presentation vs. Price: The Key to Selling
If a home isn’t selling, it usually comes down to Presentation or Price. While we can’t always
control market conditions or what buyers are willing to pay, we can control how your home is
presented. As professional Realtors, it’s our job to guide sellers on how to make their home
appeal to the widest audience through high-quality photos and an impeccable online presence.


Why Choose Energy Realty?
At Energy Realty, we don’t just stage homes—we elevate them. Our comprehensive approach to
marketing ensures that every home we list captures buyers’ attention, even in a competitive
market.
Staging isn’t an extra—it’s an essential part of showcasing your home’s potential. Let us help
you put your home’s best foot forward and sell faster and for more money.