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Real Views by: Sherry Campbell

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Real Views by: Sherry Campbell

This month I have to get on my soap box and ask, what has happened to customer service in this country? What happened to the days of calling a company and someone actually answers the phone? Why do we spend 15 minutes pressing buttons and sometimes waiting on hold for over an hour to speak to a live person?

Unless all our lines are in use, when you call Energy Realty, you speak to a live person. Although I am not a large corporation, I think it is important to speak to someone that can either answer your questions or direct you to someone who can. Personally, I am tired of calling a service company and reaching a person in another country that is following a script rather than truly listening to my issues and finding a resolution. Why do I have to spend 20 minutes going through a script of questions every time I call?

Real Estate is a service industry as well, yet so many Realtors do not want to pick up their phone and actually speak to someone.  Communications take place by text and e-mail, and we have lost the art of more direct communication. As a professional in the industry, I have learned that it is important to review Contracts in person so that our clients understand what they are signing and what their obligations and rights are prior to signing. I love the ease of e-signature as much as anyone, but how many people never read what they are signing?

Words can be misconstrued over text or e-mail, so when resolving conflict or negotiating, it is better to actually speak to the other party, either over the phone, or face to face.  Technology has brought us so many wonderful tools and made our lives easier in so many ways, but it is also distancing us from effective communication.

As more information becomes available on the internet, I still believe that nothing replaces the interaction with a live, knowledgeable person. We can find a “how to video” for almost anything we want to do, and some people may choose to follow that route, but many people will choose to hire an expert to assist them. In the end, a true professional will not only save you time, but often save you money as well.

There are so many details involved in a real estate transaction, so it is important to work with a professional that can guide you through the process and provide a full service experience. I am a big online shopper, but sometimes I require a local business that is available to answer my questions in person.  I want the Ace Hardware experience, where I can feel like a person and not a number.